15 Promotional Ideas To Get You Noticed
Since more and more small businesses battle over the same clientele each year, finding new and effective promotional ideas that work to target those customers is critical. The line between success and failure often comes down to promotion – it’s as simple as that. So how do you tackle the challenge of getting people to find out about your service or product?
Sometimes all you need is a good idea to give your business a promotional boost. Here are 80 simple ways to help thrust your product or organization into the spotlight.
1. Give something away for free – Hand out samples of your product, promotional products branded with your logo, or other gifts at a key location. This lets people experience what you have to offer first-hand at a key location.
2. Frequent shopper cards – Offer customers a discount or free product after they’ve made a specific number of purchases.
3. Business card coupon – Print the back of your business card so that it doubles as a coupon. This will encourage people you meet to purchase from you as well.
4. Use your car or truck – You can follow Nascar’s lead by covering your vehicle withvinyl wrapping or magnetic signs that advertise your business.
5. Signs, banners and posters – Keep paper materials that promote sales, offers and promotions close at hand, and use them when opportunities present themselves. Place them in public places or get permission to display them in private businesses where people gather.
6. Business cards – Always carry business cards with you and give them to new acquaintances, close associates and anyone who might need to contact you. Give customers extra cards with the incentive of a free service or discount when they refer someone they know to your business.
7. Promotional products – Printed custom products such as drinkware or keychains can be given as gifts or used at a special event.
8. Brochures – Specialized brochures are a great place to feature a new product or service. Postcards – Handwritten postcards are cheaper than letters, and are great for reaching out to prospects. Try sending these for anniversaries, birthdays or holidays.
9. Newsletters – A newsletter allows you to communicate with prospects on a regular basis.
10. Direct mail – Catalogs, brochures, and other materials can be mailed directly to your prospects.
11. E-mail blasts - Create an eye-catching e-mail newsletter that piques people’s curiosity and encourages them to subscribe. Calendars- Create a promotional calendar featuring your products and other information about your company.
12. Windshield pamphlets – Place eye-catching fliers or postcards under the windshield wipers of cars in a crowded parking lot.
13. Bumper stickers – They’re not just for your car. Bumper stickers can be placed in public spaces as a form of guerrilla marketing.
14. T-shirts – Create custom t-shirt with your company logo printed on them. Give them to your staff to wear, and they’ll passively promote your company everywhere they go.
15. Holiday cards – Send your customers a promotional greeting card or e-card for the holidays.
(as borrowed from Printwand)
